^{I'm probably the only marketing agency founder you'll ever talk to who's backed a loaded gooseneck into a crowded jobsite, and built my blue collar leadership skills on military deployment before I was old enough to drink a beer.}

^{I'm not just another "marketing bro" who's never nearly passed out from a heat stroke mid-July. I spent over a decade running my own contracting company, and I know exactly what it feels like to be everywhere at once,  fielding supplier calls with last-minute logistics issues when the rain's about to start, dealing with crew drama, and still trying to estimate three jobs before hopefully making it home before my kids are asleep.}

^{Like most successful contractors, I hit that wall where you're doing well but can't break through to the next level. You know the one, where you're making good money, but the business still depends on you for everything. No time off, no freedom, and no clear path forward because everything runs through you.}

^{The frustrating part isn't that you’re not exactly sure what needs to happen. Except you do:  you need better systems, delegation, and structure. The hard part is putting those things in place without the whole operation falling apart while you're building them, all while maintaining profit and quality.}

^{Then I learned something that changed everything: the difference between working in your business and working on it.}

^{I figured out how to systematize operations without losing quality. How to delegate without losing control. How to build processes that improve consistency instead of creating chaos. And most importantly, how to create real enterprise value, the kind that makes your company worth millions when you're ready to exit, or something you can hand down to your kids that improves their quality of life rather than consuming it.}

^{When I finally exited that contracting company, it wasn't just because we did good work. It was because I'd built something that could run profitably without me. Buyers pay premium dollars because they're not just buying revenue, they're buying a well-oiled profit machine.}

^{That's exactly what I bring to your roofing company now.}

^{Through our acquisitions firm, my wife (a fractional CFO) and I buy, scale, and exit service businesses. We know what makes a company worth millions versus what keeps it stuck as a glorified job, because  we've been on both sides of due diligence.}

^{When we work together, you're not just getting marketing to turn ads on and off. You're getting a strategic partner who's walked this exact path. Someone who understands that your real goal isn't just "more leads" -  it's building something that creates freedom now and long-term wealth when you're ready to exit.}

^{If you want more than just another teenager-run lead generation company, let's have a real conversation about working with an agency that can function as your fractional CMO, COO, and CFO all rolled into one.}